Loyalty Page Redesign for Shopify Brands
Your loyalty programme converts members into revenue. Your landing page should convert visitors into members.
A redesigned, conversion-focused loyalty landing page for Shopify brands. Built around your story, your tiers, and the customers you want to keep.
Salo is the exclusive design partner to Shopify Platinum Partner Roswell NYC.
What's included
- Loyalty landing page Desktop + mobile
- Creative direction Brand-led, not templated
- UX and sign-up flow Designed for conversion
- Figma file Production-ready for your dev team or Shopify theme
- Revisions One round included
- Delivery Two weeks from kick-off
- Price $999 ex tax
Most loyalty pages on Shopify share the same four problems, and none of them are technical.
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The sign-up moment is hidden
The CTA sits below a tier table, a points explainer, and a FAQ. The reader has to commit to the whole page before they can act on it, and most will not.
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The first reward feels far away
Earning a point per dollar spent puts the first meaningful reward several purchases out. There is no day-one win on the page, nothing the customer gets just for joining. The page is asking for a long-term relationship without offering a first date.
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The mechanics are explained, but the reason is missing
Tiers, points, redemption thresholds. All clear, all rational, and all easy to forget. Nothing on the page tells the customer why this brand wants them to stay, or what staying actually means. Loyalty is a feeling before it is a transaction, and most pages skip the feeling entirely.
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The page does not look like the brand
The hero is on brand and the product pages are on brand, but the loyalty page looks like the app it was built in. Customers notice, and the page that was meant to deepen the relationship ends up feeling like an afterthought.
The same four problems, answered.
The sign-up moment leads
The page opens with the offer rather than the mechanics. Sign-up appears in the first scroll, so anyone who reads further is doing it because they want to.
There is a reason to join today
We design the page around the first 24 hours of membership rather than the lifetime value spreadsheet. The headline answers what the customer gets the moment they sign up, and everything else on the page supports that.
The brand story carries the rational pitch
Tier tables and points explainers still appear, because they have to. The difference is that they sit inside a page that tells the customer why the programme exists, what it says about the brand, and why staying matters. The emotional argument and the rational one work together.
The page feels like the brand at its sharpest
Visual identity, tone, photography, and motion are pulled from the rest of your site and concentrated into one page. The loyalty page becomes one of the most considered pages you have, rather than the least.
We are Roswell NYC's exclusive design partner
Roswell only work with the best Shopify Plus brands in the world, and they trust us with the design on every project. That tells you most of what you need to know about how we work, the standard we hold ourselves to, and how well we understand Shopify. This page is a smaller version of that, at a fixed price.
Senior-led, every project
Every piece of work is reviewed by a Design Director before it leaves the studio. There is no junior team operating on its own and no lottery based on who picks up the brief. The standard is held collectively by our Creative Director and Design Director, and it is the same standard for every project, regardless of size.
Two weeks, four steps.
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Step one
Kick-off call
Thirty minutes. We get the brief, your brand assets, your loyalty programme structure, and a clear sense of what you are trying to improve. If you are on Growave, we already know the platform.
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Step two
Creative direction
We come back with a design direction for the page, including the key sections, the hero approach, and how the brand story sits alongside the programme mechanics. One round of feedback happens at this stage.
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Step three
Full page design
Desktop and mobile, designed in Figma, built to be handed straight to a developer.
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Step 4
Handover
The final Figma file is delivered with everything your developer needs. If anything needs adjusting, your included round of revisions happens here.
Running a Shopify agency?
If you run a Shopify agency, this also works as a white-label add-on. Your client gets the loyalty page, you deliver it, and we stay in the background. Same scope, same price, same two-week turnaround.
FAQs
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What if our loyalty programme is not on Growave?
The offer is not Growave-specific. It works for any loyalty programme on Shopify, whether you are on Smile.io, Yotpo, Rivo, LoyaltyLion, or a custom build. We know Growave best, but the design problem is the same across the board: most loyalty pages on Shopify look like the app they were built in. The fix sits in the design, not the platform.
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Who owns the final Figma file?
You do, outright. No watermarks, no licensing, no strings.
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What happens if the scope grows once we get started?
The $999 covers a single loyalty landing page across desktop and mobile, with one round of revisions. If the project grows beyond that, for example into additional pages, custom illustration, or motion design, we scope and price the extra work separately and agree it with you before starting. Nothing gets added quietly.
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Can you build the page in Shopify rather than just design it?
We design, we do not build. The Figma file is structured so your developer or theme can build directly from it, with no translation work in between. If you do not have a developer, we can introduce you to one of our build partners.
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What if we do not have a strong brand identity?
We can design from a strong existing brand, but if your brand is inconsistent the loyalty page becomes harder to design well, because there is no anchor to pull from. We will tell you on the kick-off call if we think a brand piece needs to come first, and we will be honest about it.
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Is this a one-off, or do we get ongoing support afterwards?
The $999 is a one-off, fixed-scope project. If you want ongoing design support after the page is delivered, we offer flexible credit-based design support separately, which a lot of our clients move on to. There is no pressure to.
Your programme is live. Does your page do it justice?
Book a thirty-minute call and we will look at your current loyalty page together. We will tell you what we would change, whether or not you decide to work with us.