Back-to-school and back-to-work
Whichever high street you walk down in the UK in August, it’s impossible to miss the back-to-school season marketing. Many colleagues are enjoying their summer holidays or taking longer weekends to bask in the summer sun before the back-to-school, back-to-work season starts. Once summer wraps up, businesses have an opportunity to refresh and prepare for the busier months ahead.
The September return to business-as-usual is often the best time to start thinking about upcoming conferences, trade shows, and marketing campaigns such as webinars and engaging content. The generally quieter summer months provide a chance to reassess, refresh, and gear up for Q4 – often a critical period for achieving annual targets.
This natural back-to-school (or back-to-work) feeling is the perfect cue to plan for the months ahead. What are the key targets for your brand? How do you want to be perceived? Do you have all the assets and brand guidelines you need for your branding to be on point?
Harness the Power of a Brand Toolkit
For businesses looking to grow, a consistent brand helps gain recognition and trust in your market. Our single-webpage brand toolkits offer all your assets and brand guidelines in one single, accessible place. Delivering a consistent brand image has never been easier!
Not only does this save time and hassle, but it also ensures every team member has access to the correct version of your brand assets, eliminating the need for endless searches.
Our brand toolkits can include:
- Up-to-date logos and usage guidelines
- Color palettes and typography
- Brand imagery, icons, and graphics
- Templates for business cards, social media posts, and presentations
Having all your brand assets in one place means you can:
Consistency
A brand toolkit ensures consistent branding across whichever channels you use. Included in the toolkit are clear guidelines on logo usage, colour palettes, typography, and imagery. Together, this ensures that the whole team can use your brand elements correctly.
These organised assets and guidelines help deliver a consistent, cohesive, identifiable brand that builds trust and credibility with your audience.
Efficiency
Brand toolkits streamline the design process with templates and guidelines included. Designers and marketers (or whoever you trust!) can quickly create new assets without reinventing the wheel, saving everyone time and effort. If you need ad-hoc help once you have the toolkit set up, our flexible design packages provide expert support on demand. Think of it as design experts on tap – real people, no retainers!
Professionalism
Consistent branding presents a professional image. A well-executed brand toolkit builds trust and credibility with customers through a clearly recognisable brand identity. Our brand toolkits help you project a polished and professional image on every channel and platform.
Scalability
As your business grows and expands into new markets or develops new products, a brand toolkit ensures your brand’s identity remains consistent. It provides a scalable framework for growth while maintaining an identifiable brand that people grow to recognise and trust.
Get Ready for the Exciting Season Ahead
The quieter weeks of summer present the perfect opportunity for companies to get their brands in order. Remember the feeling of getting a new pencil case or a shiny new pair of shoes when you were a child? It’s time to harness that feeling of refreshment and excitement for the next few months!
With a clear and consistent brand toolkit, you can head into September fully prepared for all the exciting growth and opportunities of the new season.
To find out more about our brand toolkits, chat with one of our team members, and get a price for your toolkit needs, reach out to us here. Let’s get your brand ready for a brilliant autumn!
Recent Posts
