An expert-led website for a HubSpot Elite Partner
An established agency with an uninspired website
BBD Boom came to Salo with a website that no longer matched the business. A fast-growing HubSpot Elite Partner with large, well-known clients, they had a site that made them look smaller than they were.
The site's job is to get growth leaders to book a call with BBD Boom's senior team and engineers. Instead it read like a blog, and years of changes by different teams had left it visually conflicting and hard to maintain.
Eight months into our Flexi-Design partnership, BBD Boom brought the redesign to us as a separate project.
A new site built on a brand we already knew well
We started with a UX review, then moved through information architecture and wireframes to final designs, reviewing with BBD Boom at the end of each sprint. We designed more than 20 pages, including landing and event pages.
Our Flexi-Design work meant we already knew the brand well. The website drew that work into a design system: custom icons, new treatments for imagery and headshots, colours, gradients and buttons, all leaning into the HubSpot palette.
The biggest decision was the voice of the site. We put BBD Boom's experts at the front, so visitors meet the senior team and engineers they would book a call with. We designed every page for HubSpot, so BBD Boom's team could build the site in-house.
A website that finally matches the business behind it
When we presented the designs, BBD Boom's managing directors told us that seeing this new design was their 'made it' moment.
Booking a call with their experts now sits at the centre of the site, backed by a design system their team can build on in HubSpot. The same brand runs through the campaign, event and landing page work we continue to produce for BBD Boom through Flexi-Design.
