Here's the Honest Answer
AI can generate a logo in seconds, but it can't replace a branding agency because branding isn't really about the logo. It's about the thinking, the process, and the judgement that happens before anything gets designed. Here's what that actually involves, and why it still requires a human specialist to get right.
Salo Managing Director named in the BIMA 100 Class of 2026, recognised in the CEOs & Leaders category for businesses under £5m turnover.
The CEOs & Leaders -5m category recognises people running smaller, independent businesses who are doing something genuinely interesting, not just commercially, but in the way they think about their teams, their clients, and the wider industry. Those numbers and that culture are exactly why Sarah belongs on this list.
Salo announced as official Design Partner
"We are working with agencies that really value brand and design, so it was important that we invested in how we show up, too. Salo understands agencies in a very real way, how they operate, how they scale, and where design fits into that.”
We know it's a genuinely difficult climate right now. Many of you in tech and creative businesses are managing significant budget pressures whilst...
A week at SXSW revealed that AI is accelerating everything, but creativity, confidence and clear strategy are what actually separate the teams moving forward from those just making noise.
Back from SXSW in Austin, a few themes stood out. AI is everywhere, but as access expands, output starts to converge and “good enough” becomes the default. The real opportunity lies in direction, judgement and experience. At the same time, teams are experimenting fast but struggling with confidence, while agencies shift from execution to guidance. Among all the hype, one thing was clear: strategy, creativity and relationships matter more than ever.
Forms have long been a staple of digital experiences, but let’s be honest they’re often boring. Whether it’s a product configurator, a sign-up flow, or a service wizard, filling out forms can quickly become a chore.
In the fast-paced world of digital design, agencies often find themselves torn between hiring in-house designer resource or collaborating with external design experts. While both options have their perks, partnering up with external designers—like our team at Salo Creative—brings some pretty sweet benefits.
Whichever high street you walk down in the UK in August, it’s impossible to miss the back-to-school season marketing. Many colleagues are enjoying their summer holidays or taking longer weekends to bask in the summer sun before the back-to-school, back-to-work season starts. Once summer wraps up, businesses have an opportunity to refresh and prepare for the busier months ahead.
When I worked as an in-house marketer, I spent an inordinate proportion of my time sharing brand assets with colleagues in various departments across the business. The development team needed logos for our platform, sales needed fonts and presentation templates, admin needed company descriptions for trade shows and events…
It’s no secret that Figma is an incredibly powerful design software. Even though we use it each and every day, there are new features being added constantly so we are always adapting the way we work to stay up to date. But what are the features I couldn’t live without? Well, in reality, the list is far too long to go through each and every one. So here’s my top five.
Creating an intuitive and efficient booking process is crucial for a travel website to enhance user experience and increase conversions. A well-designed booking system should seamlessly integrate features like availability calendars, search listings, flights, upsells, and pricing. Let’s explore the best design practices to achieve this.
UX Design and SEO are two important aspects of website development and digital marketing. Although they have different goals, both UX design and SEO are crucial for the success of a website.
Here’s a few ideas to make sure the your store performs better and has every chance for conversion.
Artificial intelligence (AI) has the potential to revolutionise the field of digital design, making the design process faster, more efficient, and more accurate.