Blog

Back from SXSW in Austin, a few themes stood out. AI is everywhere, but as access expands, output starts to converge and “good enough” becomes the default. The real opportunity lies in direction, judgement and experience. At the same time, teams are experimenting fast but struggling with confidence, while agencies shift from execution to guidance. Among all the hype, one thing was clear: strategy, creativity and relationships matter more than ever.

Forms have long been a staple of digital experiences, but let’s be honest they’re often boring. Whether it’s a product configurator, a sign-up flow, or a service wizard, filling out forms can quickly become a chore.

In the fast-paced world of digital design, agencies often find themselves torn between hiring in-house designer resource or collaborating with external design experts. While both options have their perks, partnering up with external designers—like our team at Salo Creative—brings some pretty sweet benefits.

Whichever high street you walk down in the UK in August, it’s impossible to miss the back-to-school season marketing. Many colleagues are enjoying their summer holidays or taking longer weekends to bask in the summer sun before the back-to-school, back-to-work season starts. Once summer wraps up, businesses have an opportunity to refresh and prepare for the busier months ahead.

When I worked as an in-house marketer, I spent an inordinate proportion of my time sharing brand assets with colleagues in various departments across the business. The development team needed logos for our platform, sales needed fonts and presentation templates, admin needed company descriptions for trade shows and events…