Growth Leaders

A clear website for a peer network of creative & tech

High-Performing Website UI / UX
Growth Leaders website displaying information about business leadership groups with video content featuring a man speaking to participants in a modern office setting.
The Brief

A mission the old site did not do justice to

Growth Leaders runs peer groups for the creative and technology sectors. The old site was unclear, and it missed the collaborative feel that makes the groups work. As the network grew, Growth Leaders needed a site that explained the offer plainly, proved it with real stories, and gave business leaders a reason to join.

A website homepage displays a man in business attire reviewing documents on a wall, with navigation menu and call-to-action button visible at the top.
The Approach

Structure that makes the right group easy to find

Working with Intergage, Salo designed a clean, structured site built around the visitor. The three offers, Growth Groups, Scale Groups and Growth Clubs, are laid out so anyone can see at a glance which one fits them. Case studies, testimonials and facilitator profiles build trust, and a minimal but bold look with human-centred imagery keeps the focus on the people in the room.

A webpage section showing a testimonial from Richard Burkett of Yarrmayo praising Growth Leaders, with navigation dots below and a "Which group works for you?" section displaying four photographs of people in office settings.
The Outcome

A trusted front door for the network

Growth Leaders now has a site that positions them as a trusted home for business growth and collaboration. The clearer structure makes it easy to find and join the right group, and the stories throughout back up the approach for anyone weighing up membership.

Project leads

    Portrait of Josh.

    Josh Trim

A webpage showing Growth Leaders organization details with three group type cards, team photos, contact information, and navigation links for groups, facilitators, and testimonials.