A digital identity for a CRO specialist

A specialist whose presence did not match the work

Ratio are conversion rate optimisation and platform development specialists, but their own presence did not show it. They had little web presence and no cohesive visual identity, and nothing that captured their data-led approach or the standard of their work. They had the projects and the insight. They needed a platform to communicate the expertise, present the case studies and share what they know.

Data-led storytelling, held together by one identity

Over an extended partnership, Salo built a strategically structured site that puts the CRO specialism front and centre. The emphasis was data-led storytelling: services, case studies and insights laid out clearly and made compelling. Marketing assets and graphics extended the same identity across social and beyond, so the brand holds together wherever it appears.

What's great about working with Salo is that you sometimes forget that their team is not part of your team, because we've got such a close, symbiotic relationship. You know, we're on Slack all the time, we're on calls all the time, we're [in on] what's happening in the evenings and whatever else. And what it means is that there's no friction in that relationship — there's trust, there's a bond, and we get into a rhythm of thinking on the same lines.

A presence that states plainly what they do

Ratio launched with an online presence that states plainly what they do and how well they do it. The portfolio and insights are easier to explore, the methodology reads as credible, and the consistent identity now runs across every channel, strengthening their position and drawing in the right clients.