A bold new identity for a Shopify Platinum Partner
Their own site had to match the work it showcased
Roswell NYC is an award-winning Shopify agency working in partnership with global brands, and a leading name in the ecommerce sector. After years of collaboration with Salo, they invited us to elevate their website experience.
The new site had to reflect their bold, confident identity while letting their work take center stage.
Bold, without getting in the way of the work
Creating a bold identity went beyond big typography and high-contrast layouts. We incorporated animation and movement to give the site depth, with interactions triggered by scrolling or user actions, carefully designed to enhance the experience without distracting from the work.
Throughout, the aim was an immersive experience that reflected their position as a leading Shopify agency for global brands.
Distinct pages in a fraction of the time
The new build drastically reduced the time required to deliver distinct webpages, and improved responsiveness and performance across devices.
Roswell now has a site built to be explored, and a visual experience that shows their creative and technical expertise rather than describing it.
Project leads
Carl Cahill
